Helpful Hints for Planning a Lifelong Learning Week Event

Consider:

• your target audience before planning your event. You may want to hold your event on a weekend day, especially if your event is geared toward families or adults who may be working during the weekdays.
  
  
• planning an interactive activity or workshop, or offering a free class or guided tour. In the past, "Open House" type events have not been well attended.The key is to plan something that requires active participation.
  
  
• having a staff member designated to take photos at your event. The ABEA has created a photo gallery on its web page to showcase the week’s events. Photos are also used to create marketing materials and generate interest in future events.
  
  
• having in-house incentives for participants (give-away's, handouts or a prize draw).
  
  

Make sure all staff members in your business/organization are informed of the date and

times of your Lifelong Learning Week Event(s). This way there will be no confusion when

people call for details.